Google Plans to Make Search More ‘Human,’ Says Wall Street Journal

On a Google building at their campus in Mountain View, California, on September 24, 2019, a notice is visible.
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According to documents cited by The Wall Street Journal on Saturday, Google intends to improve its search engine by making it more “visual, snackable, personal, and human,” with a focus on servicing young people around the world.

The move coincides with the tremendous rise in popularity of artificial intelligence (AI) applications like ChatGPT, which showcase a technology that has the potential to fundamentally alter how society and business are conducted.

According to the article, the internet giant will move its service further away from the “10 blue links,” which is a conventional style for delivering search results. As part of the adjustment, the company also aims to include more human voices.

The Wall Street Journal said, citing sources with knowledge of the topic, “Google is anticipated to showcase new capabilities that allow users to have talks with an AI program, a project code-named “Magi,” during its annual I/O developer conference in the coming week.

This year, the term “generative AI” has gained popularity as a result of applications that have caught people’s attention and prompted businesses to introduce similar products in the hopes that they will revolutionize the way people work.

A request for comment from Reuters was not immediately answered by Google, a subsidiary of Alphabet Inc.